Case Details
SINO CHOICE: A benchmark force in China's auto parts export field
At the moment when the wave of globalization is surging, China's manufacturing industry is standing in the center of the world stage with a new attitude, and China's auto parts export field is one of the bright stars. In this field full of opportunities and challenges, SINO CHOICE is like a giant ship leading the way, with excellent quality, innovative technology and a full range of services, it has become a well-deserved benchmark force.
Set sail for a new journey: high-quality accessories carry global expectations
On August 5, 2025, the sun will shine on the sparkling sea, and a giant freighter full of core accessories of Chinese heavy trucks and construction machinery and equipment is about to set sail. The freighter is a mobile "treasure trove of accessories", carrying SINO CHOICE's carefully prepared cargo, which is about to sail across oceans to customers around the world.
This batch of goods covers more than 20 types of key components such as tensioner wheels, water pumps, steering gear assemblies, electric steering columns with drive shaft assemblies, etc., each of which embodies SINO CHOICE's persistent pursuit of quality and accurate grasp of customer needs.
Taking the tensioner as an example, it is an important part of the engine air distribution system, and its performance directly affects the engine's air intake efficiency and power output. SINO CHOICE's tensioner wheels are made of high-strength alloy materials, which have undergone precise processing and strict quality inspection, and have extremely high wear resistance and stability. During long-term operation, it can effectively maintain constant tension, reduce engine vibration and noise, and extend the service life of the engine. At the same time, its unique design structure makes installation and replacement more convenient, greatly saving maintenance time and costs.
The water pump is the core component of the engine cooling system, which circulates coolant to various parts of the engine to ensure that the engine works at the right temperature. SINO CHOICE's pumps use advanced sealing technology and efficient impeller design, which can effectively prevent coolant leakage and improve the head and flow rate of the pump. In extreme working environments, such as high temperature, high pressure, high load, etc., it can still maintain stable performance and provide reliable cooling guarantee for the engine. Compared with similar products on the market, SINO CHOICE's pumps have a higher energy efficiency ratio and longer service life, which can save customers a lot of energy and maintenance costs.
The steering gear assembly and electric steering column with drive shaft assembly are key components of the vehicle's steering system, and they are directly related to the handling and safety of the vehicle. SINO CHOICE's steering gear assembly uses a high-precision gear transmission mechanism and an advanced hydraulic power system, which can achieve precise steering control, making the vehicle more flexible and stable during driving. The electric steering column with drive shaft assembly combines the advantages of electric power steering technology, with the characteristics of rapid response, light steering, energy saving and environmental protection. In an emergency, it can quickly and accurately respond to the driver's operating instructions and effectively avoid accidents. At the same time, SINO CHOICE has also conducted rigorous fatigue tests and durability tests on these components to ensure that they will not fail during long-term use, providing customers with a safe and reliable driving experience.
The departure of this batch of goods not only marks SINO CHOICE's once again serving the global market with efficient supply chain capabilities, but also demonstrates the excellent quality and strong strength of China's auto parts to the world.
Full category coverage: a convenient choice for a one-stop procurement platform
As a leading company in the export field of commercial vehicle parts in China, SINO CHOICE understands the diverse needs of customers for parts procurement. Therefore, the company is committed to creating a product matrix covering all categories and providing customers with convenient services for one-stop procurement.
The company's products cover the whole industry chain of heavy trucks, light trucks, construction machinery and trailers, and have established long-term and stable cooperative relations with many well-known brands at home and abroad. The core cooperative brands include mainstream manufacturers such as Sinotruk, Shacman, Foton, Dongfeng, Beiben, Faw, CAMC, and Hongyan Genlvon, as well as construction machinery and equipment parts such as XCMG and Shantui. Whether it is the domestic or international market, whether it is a large construction vehicle or a small commercial vehicle, SINO CHOICE can provide customers with high-quality accessories to match.
Its product system not only includes pistons, fuel injectors, shock absorbers and other engine and chassis core components, which are the "heart" and "bone" of the vehicle, and their quality is directly related to the performance and safety of the vehicle. SINO CHOICE's pistons use advanced materials and manufacturing processes, with good wear resistance, high temperature resistance and sealing, which can effectively improve the engine's compression ratio and combustion efficiency, and reduce fuel consumption and emissions. The fuel injectors use high-precision fuel injection control technology, which can achieve precise fuel injection, improve the atomization effect of the fuel, and make the engine combustion more full and the power is more powerful. The shock absorber is carefully tuned and optimized to effectively absorb vibrations and shocks during the vehicle's driving, improving the vehicle's driving smoothness and comfort.
What's more worth mentioning is that SINO CHOICE has also expanded its products to subdivisions such as Auman panel armrests and ignition switches. These seemingly inconspicuous accessories play an important role in actual use. The Auman panel armrest adopts an ergonomic design, which is comfortable to the touch and easy to operate, and can provide good support and protection for the driver. The ignition switch has reliable performance and stable quality, and can work normally in various harsh environments to ensure that the vehicle can start smoothly.
By forming a dual-track supply model of "OEM identical + universal adaptation", SINO CHOICE can meet the needs of different market levels. For some customers who have high requirements for the quality of accessories and pursue consistency with the original parts of the OEM, the company can provide the same accessories as the OEM to ensure that the performance and quality of the accessories are completely consistent with the new car. For some customers who are more sensitive to price and pay attention to cost performance, the company can provide universal adaptation accessories, which are more affordable and can save procurement costs for customers under the premise of ensuring basic performance and quality.
Global layout: a strategic move to deepen the blue ocean of emerging markets
With the deepening of the "Belt and Road" initiative, China's economic and trade cooperation with countries along the route has become increasingly close, bringing unprecedented development opportunities to the auto parts industry. SINO CHOICE keenly seized this opportunity, relying on the logistics convenience brought by the "Belt and Road" initiative, actively implementing the global layout strategy and deeply cultivating the blue ocean of emerging markets.
At present, the company has established a three-dimensional sales network covering three continents: Asia, Africa and Latin America. Regional warehousing centers have been set up in Moscow, Russia, Almaty, Kazakhstan and other places, which are like the company's local "material reserves", which can allocate goods in a timely manner according to the needs and orders of the local market to achieve 72-hour emergency order response. This means that when customers encounter urgent needs, SINO CHOICE is able to deliver accessories to customers in the shortest possible time, greatly reducing customer waiting time and improving customer satisfaction.
According to the market characteristics and customer needs of different regions, SINO CHOICE has also formulated personalized market strategies and product solutions. Southeast Asia has a humid climate, rainy and foggy, and has high requirements for the anti-corrosion performance of auto parts products. In response to this feature, the company has developed anti-corrosion coating technology, which is applied to the production of radiator brackets and other products, so that the service life of the product is extended to more than 8 years. This technology not only improves the quality and performance of products, but also saves customers the cost and time of replacing accessories.
The infrastructure construction in Africa is relatively weak, and the transportation conditions are relatively difficult, which puts forward higher requirements for the packaging and transportation of auto parts products. In order to reduce transportation losses, SINO CHOICE has designed a modular packaging solution for African customers. This packaging solution uses strong and durable materials to properly classify and fix accessories, which can effectively prevent collisions and damage during transportation. At the same time, the modular design also facilitates the loading, unloading and storage of accessories, improves transportation efficiency, and reduces transportation losses by 30%.
At present, SINO CHOICE's products have entered key areas such as Algeria's public transportation system and Brazil's mining equipment supply chain, with an annual export volume of more than 1.2 million pieces and more than 5,000 customers. These achievements not only demonstrate the company's strong competitiveness in the international market, but also lay a solid foundation for the company's future development.
Innovation-driven development: Pioneering the digital transformation of the industry
In today's rapid development of science and technology, digital transformation has become an inevitable trend in enterprise development. In the face of the growing trend of personalized demand in the global auto parts market, SINO CHOICE took the lead in launching the "intelligent selection system", opening a new chapter in the digital transformation of the auto parts industry.
The "Smart Selection System" is an innovative tool developed by SINO CHOICE using advanced information technology and big data analysis technology. Users only need to enter the VIN code of the model, and the system can automatically match the list of vehicle accessories, increasing the procurement efficiency by 60%. The launch of this system solves the problems faced by customers in the process of accessory procurement, such as difficulty in selection and inaccurate matching, and greatly saves customers' time and energy. At the same time, the system also provides detailed accessory information and pictures, allowing customers to more intuitively understand the appearance and performance of accessories, improving the accuracy and satisfaction of procurement.
In order to further expand market channels and improve customer experience, SINO CHOICE has reached strategic cooperation with JD Industrial Products, Alibaba International Station and other platforms to build an O2O model of "online mall + offline service". Through the online mall, customers can browse and purchase the company's products anytime and anywhere, enjoying a convenient shopping experience. At the same time, the company has also set up authorized maintenance stations in Malaysia, Nigeria and other places to provide customers with full-cycle services from parts supply to technical training. When customers encounter problems during use, they can contact the local authorized repair station in time, and the professional technicians of the repair station will provide customers with timely and efficient maintenance services. In addition, the company will regularly hold technical training courses for customers to improve their ability to use and maintain products, and enhance their trust and loyalty to the company.
In 2024, SINO CHOICE's digital orders accounted for 45%, and the customer repurchase rate increased to 82%, and it was awarded the "Best Exporter in China's Auto Parts Industry" for five consecutive years. These data fully prove the company's remarkable achievements in digital transformation, and also reflect the recognition and trust of customers in the company's products and services.
Looking to the future: continue to lead the international auto parts market
From a 5,000-square-meter warehouse in 2009 to a global supply chain network today, SINO CHOICE has spent 16 years interpreting the transformation from Made in China to Made in China. Under the new development pattern of "dual circulation", the company is accelerating the layout of new energy commercial vehicle accessories, and plans to launch new products such as battery cooling systems and motor bearings suitable for electric heavy trucks by 2026.
New energy commercial vehicles are the development direction of the future automotive industry, with the advantages of energy conservation, environmental protection, low carbon and high efficiency. With the continuous expansion of the new energy commercial vehicle market, the demand for related accessories will also grow. SINO CHOICE keenly captures this market trend, lays out the field of new energy commercial vehicle accessories in advance, increases R&D investment, strengthens cooperation with scientific research institutions and universities, and continuously improves its technical level and innovation capabilities.
In the future, SINO CHOICE will continue to adhere to the business philosophy of "quality first, innovation-driven, and global service", continuously improve its core competitiveness, meet the needs of customers with better products and services, lead China's auto parts industry to a more brilliant tomorrow, and continue to lead the international auto parts market. We sincerely invite customers from all over the world to join us in creating a better future for the auto parts industry!
