SINO CHOICE: Pioneering a New Chapter in the International Heavy-Duty Truck Market with Superior Components and Comprehensive Services
In the midst of the surging globalisation wave, China's manufacturing sector is striding confidently toward the global stage, shining brightly in international markets. On August 4, 2025, sunlight bathed the bustling port as rows of neatly arranged containers stood orderly on the wharf. A batch of containers loaded with core components for Chinese heavy-duty trucks from SINO CHOICE were ready to set sail, embarking on their transoceanic journey to overseas markets, bringing high-quality component support to global heavy-duty truck users. This shipment is like a mobile “parts treasure trove,” encompassing components such as crankshafts, air dryer assemblies, four-piece sets, Gelifa bumpers, tapered roller bearings, front hub inner bearings, height control valves, steering pumps, automatic tensioners, cab lifting cylinders, steering gears, air compressors, differential repair kits, turbochargers, rubber mounts, equalizers, axle nuts, and washers, among dozens of other critical components. Each part has been carefully selected and rigorously inspected to precisely match the maintenance and upgrade needs of brands like Sinotruk and Shacman, showcasing the company's strong supply chain integration capabilities. It's as if the company is declaring to the world: Chinese heavy-duty truck parts are trustworthy!
Crankshaft
As the core rotating component of the engine, the crankshaft converts the reciprocating motion of the pistons into rotational power through the main journal and connecting rod journals. It is typically made of ductile iron or forged steel, with a hollow internal design to reduce centrifugal force, and the journal surfaces are strengthened through medium-frequency induction hardening to enhance wear resistance. Common failures include wear of the starter gear ring and crankshaft seizure due to lubrication failure. Repairs require inspection of gear meshing conditions and replacement of damaged components.
Four-piece set
Comprising cylinder liners, pistons, piston rings, and piston pins, this is the critical sealing component of the engine combustion chamber. Its fitting precision directly affects the compression ratio, and poor-quality combinations can lead to abnormal oil consumption. For example, a certain brand of engine experienced piston ring fractures within 50,000 kilometers due to improper selection of the four-piece set, requiring the entire component to be replaced.
Tapered roller bearings
These bearings feature a separable design. Single-row models can withstand radial and unidirectional axial loads, while four-row models are used in heavy-duty equipment such as rolling mills. During installation, the outer ring, inner ring, and separator must be assembled in strict accordance with the character symbol sequence. A steel company's cold rolling mill experienced equipment shutdown due to incorrect bearing installation sequence, resulting in excessive clearance.
Front hub bearings
Passenger vehicles mostly use third-generation ball bearings, with integrated hub units simplifying the assembly process. A commercial vehicle brand experienced bearing lubricant emulsification after water exposure due to a seal design defect, reducing bearing life by 60%. The issue was resolved by adopting a double-seal structure.
Differential repair kit
This includes components such as planetary gears, half-shaft gears, and shims. When repairing, it is necessary to measure the gear backlash. A certain off-road vehicle experienced abnormal noise from the differential after extreme off-road driving. Inspection revealed that the wear on the planetary gears exceeded the standard by 0.15 mm. After replacing the repair kit, performance was restored.
Air dryer assembly
Taking the Dongfeng Tianjin model as an example, its dryer integrates a heating module and pressure stabilization function. Winter maintenance requires disassembly and replacement of the desiccant canister. A logistics company failed to replace it on time, leading to ice formation in the air tank and causing a brake failure accident.
Steering Pump
Double-acting vane pumps are widely used. A passenger vehicle brand optimized the flow control valve parameters, reducing steering assist response time by 30%. Electric steering pumps in new energy vehicles can reduce energy consumption. A model test showed a reduction of 0.8 kWh per 100 kilometers.
Cab Lift Cylinder
Heavy-duty trucks use hydraulic lifting systems. A maintenance case showed that oil leakage occurred due to aging of the cylinder seals, requiring simultaneous replacement of hydraulic oil and calibration of the lifting speed valve. Electric lifting systems are widely adopted in high-end models, with a certain brand reducing lifting time from 15 seconds to 8 seconds.
Gelifa Bumper
Made of high-strength polypropylene material, a fleet test showed that the installation of the bumper reduced headlight damage rates by 75%. Design must comply with GB 11567 standards. A certain vehicle model was ordered to rectify the issue during an annual inspection due to the bumper height exceeding the standard.
Rubber Mounting
The engine mounting uses a composite structure of natural rubber and a metal frame. A certain vehicle model experienced idle vibration values exceeding the standard by 200% due to aging of the mounting, which was restored to NVH performance after replacement.
Height control valve
Used in air suspension systems, a certain bus brand improved the height adjustment accuracy to ±2 mm by optimizing the lever mechanism. Testing requires fast/slow charging tests, with a certain maintenance standard requiring pressure fluctuations not to exceed 5 kPa within 30 seconds.
Featuring a hydraulic damping design, the timing system of a certain engine experienced a 40% reduction in belt lifespan due to torque decay in the tensioner pulley. During replacement, belt wear must be inspected simultaneously, with a maintenance specification requiring the depth of the toothed belt to be no less than 1.2mm.
Turbocharger
The turbine wheel of the turbocharger must undergo dynamic balancing calibration. In a certain vehicle model, imbalance in the turbine wheel caused axial movement, leading to oil leakage at the turbine end. Repair requires inspection of the rotor axial clearance, with a standard value of 0.05–0.12 mm.
Axle nuts and washers
Hub bearings must be installed using a torque multiplier, with a final tightening torque of 500 N·m required by a maintenance standard. Washers are made of spring steel, and a case study showed that hardening of the washer caused bolt loosening, leading to a wheel detachment accident.
Full brand coverage, building a one-stop parts solution
As a leading enterprise in the field of heavy-duty truck parts exports in China, SINO CHOICE has been committed to its original aspiration of “enabling global heavy-duty truck users to conveniently obtain high-quality parts” since its establishment in 2009, focusing on providing “full brand, full model” parts support for the international market. This firm belief, like a bright lighthouse, guides the company to continue moving forward in the fierce market competition.
Its product portfolio is like a grand and vibrant tapestry, comprehensively covering mainstream heavy-duty truck brands such as Sinotruk, Shacman, Foton, Dongfeng, Beiben, FAW, CAMC, and Hongyan Genlvon. Whether it's heavy-duty tractors roaming vast grasslands, cargo trucks navigating urban streets, or engineering dump trucks working in mining sites, SINO CHOICE provides compatible parts for all. Moreover, the company's business extends to niche markets such as light trucks (Sinotruk Light Truck) and Forland, catering to the diverse needs of different customer groups.
Additionally, SINO CHOICE's service scope is not limited to heavy-duty and light trucks. It also provides customized parts services for engineering machinery brands like XCMG and Shantui, as well as trailers. Imagine this: when customers are scrambling to find repair parts for their construction machinery, SINO CHOICE acts as a reliable partner, providing all the necessary parts in one go, truly achieving a “one-stop” solution to meet customers' diverse needs. This comprehensive service model not only saves customers a significant amount of time and effort but also avoids compatibility issues that may arise from purchasing from multiple suppliers, greatly improving repair efficiency and reducing operational costs.
Balancing price and quality to create a high cost-performance advantage
In market competition, price and quality are always the focus of customer attention. SINO CHOICE understands this well, so while ensuring product quality, it optimizes supply chain management and production processes to offer customers highly competitive prices.
In addition to price advantages, SINO CHOICE maintains near-obsessive control over quality. The company has established a rigorous quality inspection system, with strict oversight at every stage from raw material procurement to product shipment. Every component undergoes multiple inspection procedures to ensure compliance with international quality standards. Additionally, the company actively adopts advanced production equipment and technology to continuously enhance product quality and performance. By establishing strategic partnerships with leading domestic manufacturers, SINO CHOICE can promptly access the latest technological and material information, integrating cutting-edge concepts into product design and production to maintain a leading edge in the market.
15 years of dedication, building an international supply chain system
Over 15 years of hard work and perseverance, SINO CHOICE has built a comprehensive international supply chain system through its unwavering determination and keen market insight.
With a modern 5,000-square-meter warehouse center, SINO CHOICE has implemented an end-to-end management system covering procurement, quality inspection, warehousing, sales, and after-sales service. This warehouse center functions like a massive “parts warehouse,” with components categorized and stored in an orderly manner. Through an advanced warehouse management system, the company can monitor inventory in real time, adjust procurement plans promptly, and ensure adequate supply of components.
In the procurement phase, SINO CHOICE has established long-term strategic partnerships with numerous top-tier domestic manufacturers. These partners possess leading-edge technology and exceptional quality in their respective fields, providing SINO CHOICE with a reliable source of high-quality components. Through deep collaboration with suppliers, the company can participate in product R&D and design processes, offering targeted improvement suggestions based on market demand and customer feedback to ensure products align with market requirements.
In the sales and after-sales phases, SINO CHOICE also performs exceptionally well. The company has implemented an intelligent inventory management system, achieving a 40% improvement in order processing efficiency. After a customer places an order, the system can quickly and accurately process the order information and arrange for shipment. Additionally, customer response times have been reduced to within 24 hours. Regardless of when or where customers encounter issues, they can promptly receive assistance and support from the company. This efficient service model has earned high recognition and praise from customers.
With this comprehensive supply chain system, SINO CHOICE can reliably supply high-quality parts to over 20 countries, including Russia, Kazakhstan, Iran, Pakistan, Algeria, Ethiopia, Nigeria, Angola, Brazil, and Peru, with annual exports exceeding 500,000 units. Behind these figures lies SINO CHOICE's unwavering commitment to quality and its sincere dedication to customer service.
Quality and service drive global customer trust
“Quality is the lifeline, and service is the competitive edge” is not just a slogan for SINO CHOICE; it is the core value of the company's development, deeply ingrained in the hearts of every employee.
Service serves as the bridge and link between the company and its customers. SINO CHOICE fully understands the importance of quality service, hence it has established a multilingual technical support team. This team comprises members from various countries and regions, proficient in multiple languages, capable of providing global customers with 7x24-hour online consultation and swift return/exchange services. No matter what issues customers encounter, they receive professional and timely solutions and assistance. It is this relentless pursuit of quality and service that has earned SINO CHOICE the trust of global customers. Customer satisfaction has remained above 98% for five consecutive years, a remarkable achievement that is the best reward for the company's efforts. Many customers not only become long-term partners of SINO CHOICE but also actively recommend the company's products and services to friends and peers, creating a positive word-of-mouth effect.
Future Outlook: From Parts Exporter to Global Heavy Truck Ecosystem Partner
Facing the significant opportunities presented by the deepening of the Belt and Road Initiative and the restructuring of the global supply chain, SINO CHOICE has not been content with its current achievements. Instead, it has adopted a more open attitude and forward-looking vision to accelerate the development of its overseas localized service network.
By the second half of 2025, the company plans to establish regional warehousing centers in Dubai, São Paulo, and Johannesburg. These regional warehousing centers will serve as key hubs for the company locally, enabling faster response to customer needs, shorter delivery times, and reduced logistics costs. Additionally, the regional warehousing centers will be equipped with professional technical teams and repair facilities to provide customers with more convenient after-sales service. For example, when a customer's vehicle experiences a malfunction locally, technical personnel from the regional warehousing center can quickly arrive on-site for repairs, ensuring the vehicle returns to normal operation as soon as possible.
Furthermore, SINO CHOICE will introduce an integrated “parts + technical training” solution. By collaborating with local repair companies, the company will provide them with professional technical training to enhance their service capabilities. This solution not only helps local repair companies better serve their customers but also promotes the development of the local heavy-duty truck repair industry. Additionally, it benefits SINO CHOICE in further expanding its market presence, enhancing brand recognition, and improving its reputation.
As the General Manager of SINO CHOICE stated, “Our goal is not only to sell products but also to become the most trusted ‘Chinese partner’ for global heavy-duty truck users.” This goal reflects the company's ambitious vision and sense of responsibility. In the future, SINO CHOICE will continue to uphold the philosophy of “quality first, service foremost,” continuously innovating and developing to provide global heavy-duty truck users with even better products and services.
From a single warehouse in 2009 to a global supply chain giant spanning five continents, SINO CHOICE has demonstrated the resilience and innovation of Chinese manufacturing over the past 15 years. These 15 years have been marked by arduous efforts, continuous innovation, and abundant achievements. As this shipment of parts, filled with hope, sets sail, the company is embracing a more open stance, writing a new chapter in the globalization of China's heavy-duty truck industry. We believe that in the days to come, SINO CHOICE will achieve even greater success in the international market, becoming a shining star in the global heavy-duty truck industry, attracting more customers to purchase our products, and jointly creating a bright future!
