SINO CHOICE: Crafting International Automotive Parts Excellence, Embarking on a New Chapter for Core Parts Exports in 2025
September 6, 2025. Sunlight streams over SINO CHOICE's modern logistics center as massive warehouse doors slowly open. Heavy-duty freight trucks stand in orderly formation, engines roaring, poised for departure. Under the meticulous guidance of workers, the final batch of core components for Sinotruk and Shaanxi Automobile Group is securely loaded onto the vehicles. This convoy, laden with high-precision components like separator bearings, crankshafts, drive shaft assemblies, and smart sensors, resembled a steel dragon as it embarked on its journey to destinations worldwide. This marked another milestone for the Chinese enterprise, which has dedicated 16 years to the auto parts industry, as it once again leveraged its exceptional supply chain capabilities to knock on the doors of global markets and embark on a new journey of brilliance.
Core Products: Masterful Craftsmanship Forges Superior Quality
The “Heart Component” of Power Systems: Ensuring Stable Output
Among the exported core components, the crankshaft stands as the engine's power hub. Much like the human heart, its precise crank design and high-strength materials convert the piston's reciprocating linear motion into rotational power, delivering continuous propulsion to the vehicle. SINO CHOICE crankshafts employ advanced forging techniques and undergo multiple heat treatment processes, achieving exceptional strength and wear resistance. Each crankshaft passes rigorous quality inspections, including ultrasonic flaw detection and hardness testing, ensuring flawless internal integrity and readiness for high-load operating conditions. Whether navigating rugged mountain roads or cruising on smooth highways, SINO CHOICE crankshafts deliver stable power output, providing a solid foundation for safe vehicle operation.
The driveshaft assembly is the critical link in power transmission. Connecting the engine to the drive axle, it efficiently transfers power from the crankshaft to the wheels. SINO CHOICE's driveshaft assemblies employ high-precision machining techniques, ensuring micron-level fit accuracy between components. To minimize power transmission losses, the driveshaft features lightweight design and high-performance lubricants, enhancing transmission efficiency. In complex road conditions, the driveshaft assembly flexibly adapts to varying torque demands, ensuring smooth power delivery for seamless vehicle operation.
As a critical component of the clutch system, the release bearing plays an indispensable role. During gear shifts, it disengages the clutch, interrupting power transmission between the engine and transmission to enable smooth gear changes. SINO CCHOICE's release bearings utilize premium materials and advanced manufacturing techniques, delivering excellent wear resistance and fatigue performance. Their unique design minimizes friction and noise, extending clutch lifespan. Whether navigating stop-and-go city traffic or cruising on long-distance highways, these release bearings operate reliably, providing drivers with a comfortable driving experience.
Intelligent Components: Technology Shaping Future Mobility
As the automotive industry advances toward greater intelligence, smart sensors play an increasingly vital role in vehicles. The exported smart sensors span multiple domains, including height sensor linkages and wiper blade sensors. The height sensor linkage continuously monitors vehicle height changes, relaying data to the suspension system for automatic height adjustment. This enhances driving stability and comfort. SINO CCHOICE's height sensor linkages utilize high-precision sensor components and advanced signal processing technology to accurately detect minute changes in vehicle height and execute timely adjustments.
Wiper blade sensors automatically adjust the operating frequency of wiper blades based on rainfall intensity, ensuring clear visibility for drivers. During heavy rain, the sensor rapidly detects increased precipitation and automatically accelerates wiper speed to ensure timely removal of water from the windshield. Utilizing advanced infrared sensing technology, SINO CHOICE's wiper blade sensor delivers high sensitivity and reliability, ensuring precise operation across all adverse weather conditions.
End-to-End Capabilities: From Warehousing to Global Delivery
Integrated Service System: Comprehensive Support for Customer Needs
Since its establishment in 2009, SINO CHOICE has built an integrated service system spanning procurement, quality inspection, warehousing, sales, and after-sales support, starting from a 5,000-square-meter standardized warehouse base. In procurement, a dedicated team sources globally from major automotive component manufacturing hubs, establishing long-term partnerships with premium suppliers to ensure superior quality and competitive pricing for raw materials and parts. A rigorous supplier evaluation system conducts regular assessments, continuously optimizing the supply chain for enhanced efficiency and quality.
Quality inspection is pivotal to product assurance. Through a digital management system, the company tracks components throughout their entire lifecycle—from raw material intake to finished product shipment—with detailed quality records at every stage. During inspection, advanced testing equipment and techniques are employed to rigorously examine each product, ensuring compliance with international quality standards. The 26 categories of core components exported undergo multiple quality control procedures, including visual inspection, dimensional measurement, and performance testing. Only products that pass all tests proceed to subsequent stages.
For warehouse management, the company employs an intelligent storage system enabling automated goods storage and sorting. Equipped with advanced shelving and material handling equipment, the warehouse facilitates rapid and precise goods receipt and dispatch operations. Additionally, a comprehensive inventory management system monitors stock levels in real time, adjusting inventory promptly based on market demand to ensure adequate product supply.
Sales and after-sales services represent critical touchpoints between the company and its customers. The company maintains a professional sales team well-versed in global automotive parts market dynamics and customer requirements, delivering customized solutions. A comprehensive after-sales service system provides timely, efficient technical support and maintenance. Regardless of the issue, the after-sales team responds immediately to resolve customer challenges.
Digital Management: Enhancing Supply Chain Efficiency
The digital management system represents one of SINO CHOICE's core supply chain competitive advantages. Through this system, the company achieves precise tracking throughout the entire lifecycle of each part. From the moment raw materials are procured, every component is assigned a unique identification code. Scanning this code provides real-time access to detailed information, including procurement source, production batch, quality inspection reports, and inventory location. During production, the digital management system enables real-time monitoring of progress, allowing for the timely identification and resolution of issues to ensure smooth execution of production plans.
Full Brand Matrix: Centralized Powerhouse of China's Commercial Vehicle Industry
Extensive Product Support: Meeting Global Customer Demands
As a leader in China's commercial vehicle parts export sector, SINO CCHOICE's product portfolio spans 15 countries worldwide, offering comprehensive support for nine major brands including Sinotruk (China National Heavy Duty Truck Group), Shacman (Shaanxi Automobile Group), Foton (Foton Motor), and Dongfeng (Dongfeng Motor Corporation). Whether it's engine and chassis components for heavy-duty trucks or electrical system and body parts for light commercial vehicles, the company delivers one-stop solutions.
Beyond traditional fuel-powered vehicle parts, the company actively expands into the new energy vehicle (NEV) parts market. With the accelerating electrification of the global automotive industry, SINO CCHOICE has initiated NEV parts R&D programs, planning to launch specialized motor bearings and battery cooling lines for electric heavy-duty trucks by 2026. These new energy components will incorporate advanced technologies and materials, featuring high efficiency, energy savings, and environmental friendliness to meet the specific demands of electric heavy-duty trucks.
Localized Adaptation: Enhancing Product Competitiveness
To better serve customers across diverse regions, SINO CCHOICE employs a dual strategy of “localized adaptation + standardized production.” The company tailors product improvements and optimizations based on regional climate conditions, road environments, and usage habits.
In standardized production, the company strictly adheres to international quality standards in production management, ensuring every product meets high-quality requirements. It has established a comprehensive quality management system and obtained international certifications, providing robust assurance for product quality. By combining localized adaptation with standardized production, the company's products possess strong competitiveness in the global market, serving as a vivid testament to the transformation from “Made in China” to “Intelligent Manufacturing in China.”
Global Recognition: Quality and Service Build Competitive Barriers
Future Strategy: Dual-Drive of Intelligence and Green Initiatives
New Energy Component R&D: Aligning with Industry Trends
Amidst the global electrification wave in the automotive parts sector, SINO CCHOICE is actively expanding into the new energy component market, having launched dedicated R&D initiatives. The company has invested substantial human, material, and financial resources to assemble a professional R&D team. Collaborating with renowned domestic and international research institutions and universities, it is tackling technical challenges in new energy components.
By 2026, the company plans to launch specialized motor bearings and battery cooling systems tailored for electric heavy-duty trucks. The motor bearings incorporate advanced materials and design principles, featuring high rotational speeds, high load capacity, and low noise levels to meet the unique demands of electric truck motors. The battery cooling systems utilize efficient cooling technology and eco-friendly materials to effectively reduce battery temperatures, enhance performance and lifespan, while minimizing environmental impact.
Southeast Asia Regional Headquarters Development: Expanding Global Market Footprint
To further expand its global market presence, SINO CCHOICE is establishing a Southeast Asia Regional Headquarters in Malaysia. As a key growth engine in the global automotive market, Southeast Asia holds immense market potential. Establishing a regional headquarters in Malaysia enables the company to better leverage the policy benefits of the RCEP, reduce trade costs, and enhance market competitiveness.
Simultaneously, by optimizing the logistics and distribution system, it enables rapid product allocation and delivery within the ASEAN region, elevating customer service standards. Furthermore, the regional headquarters will strengthen collaboration with local enterprises in areas such as technology R&D, manufacturing, and marketing, fostering mutual benefits and jointly advancing the development of the automotive parts industry in Southeast Asia.
Growth Trajectory: From Contract Manufacturing to Branding
From humble beginnings in 2009 to surpassing US$300 million in annual exports today, SINO CCHOICE's growth trajectory exemplifies China's automotive parts industry transition from contract manufacturing to brand export. During its early years, the company primarily focused on contract manufacturing, providing processing services for renowned domestic and international automotive parts brands. Through continuous accumulation of experience and technological expertise, the company progressively enhanced its production capabilities and management standards.
As market demands evolved and the company strengthened its capabilities, SINO CCHOICE shifted its focus to brand building, increasing R&D investment to launch proprietary products. Its commitment to high-quality products and exceptional service earned customer recognition and trust, steadily elevating brand awareness and reputation. Today, the SINO CCHOICE brand holds a prominent position in the global auto parts market, serving as a shining emblem of China's automotive industry.
As the company's general manager stated at a shipment ceremony: “The precision of every screw represents the dignity of Chinese manufacturing; every cross-border shipment bridges the gap between China and the world.” On this relentless journey of global expansion, SINO CCHOICE is forging a new chapter for China's auto parts industry with its formidable capabilities. Moving forward, the company will continue to uphold its development philosophy of “Craftsmanship Builds Quality, Innovation Leads the Future.” We will relentlessly enhance product quality and service standards, delivering superior automotive parts and solutions to global customers while making greater contributions to advancing China's auto parts industry. We sincerely invite more clients to join hands with us in creating a brighter future together!
WOMEI Warehouse Clearance Blowout: Half-Price Truck Parts!
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10,000㎡ warehouse overloaded with deals! Grab genuine & aftermarket parts for SINOTRUK, SHACMAN, and FOTON—prices slashed by 50% on select items!
Hot Discount List:
SHACMAN Aolong: Brake pads , Clutch discs
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FOTON Times: LED headlight assemblies
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