SINO CHOICE: Empowering the global commercial vehicle parts supply chain with meticulous preparation and exceptional quality
On August 25, 2025, the sun was blazing in East China, but it couldn't match the fiery work atmosphere inside SINO CHOICE's modern warehouse center. As the final batch of core parts for Sinotruk and Shaanxi Automobile completed quality inspection and were stored, this months-long international logistics operation officially entered its final countdown. Inside the warehouse center, staff members were methodically conducting final checks and organizing tasks. Every part carried the company’s reputation and its commitment to global customers.
Today's shipment: Diverse parts, precisely matching global demand
The goods shipped this time are a veritable “treasure trove” of commercial vehicle parts, covering more than 30 categories of key components such as filters, drive shafts, air conditioning compressors, and high-pressure fuel pumps. Each category of parts has been carefully selected and rigorously tested to meet the diverse needs of commercial vehicle maintenance markets in different countries and regions.
As the “breathing guardian” of commercial vehicle engines, the quality of filters directly impacts engine performance and lifespan. The filters shipped by SINO CHOICE utilize advanced filtration materials and precision manufacturing processes to effectively filter out impurities, dust, and microscopic particles from the air, ensuring that the engine intakes clean and pure air. Their filtration efficiency exceeds 99%, far surpassing industry averages, significantly reducing engine wear and extending engine lifespan. Additionally, the filter elements' sealing performance has undergone rigorous testing to ensure no air leaks occur under various harsh operating conditions, providing the engine with a stable and reliable air supply.
The driveshaft is a critical component in commercial vehicle power transmission, acting as the vehicle's “power transmitter” to accurately transfer engine power to the wheels. The drive shafts shipped by SINO CHOICE are made from high-strength alloy steel, undergo special heat treatment processes, and possess extremely high strength and toughness, capable of withstanding massive torque and impact forces. During manufacturing, precision machining equipment and advanced process technologies are employed to ensure the drive shaft's dimensional accuracy and coaxiality meet extremely high standards, effectively reducing energy loss and vibration noise during power transmission, thereby enhancing the vehicle's driving smoothness and comfort. Additionally, the drive shaft undergoes rigorous dynamic balancing tests to ensure stability during high-speed operation, significantly reducing the likelihood of malfunctions.
The air conditioning compressor is the core component of a commercial vehicle's air conditioning system, playing a crucial role in providing a comfortable temperature environment inside the vehicle. During the hot summer months, a high-performance air conditioning compressor can quickly lower the interior temperature, allowing drivers and passengers to enjoy a comfortable driving and riding experience. SINO CHOICE's air conditioning compressor adopts advanced variable frequency technology, automatically adjusting the compressor's speed based on interior temperature and load to achieve energy-efficient operation. Compared to traditional fixed-frequency air conditioning compressors, it can save over 30% in energy consumption, significantly reducing vehicle operating costs. Additionally, this air conditioning compressor features low noise and minimal vibration, creating a quiet and comfortable driving environment inside the vehicle.
The high-pressure fuel pump is a critical component of the fuel injection system in commercial vehicles, acting as the vehicle's “heart pump” to precisely inject fuel into the engine combustion chamber at high pressure, ensuring efficient combustion. The high-pressure fuel pumps shipped this time incorporate advanced electronic control technology, enabling real-time adjustment of fuel injection volume and timing based on engine operating conditions, achieving precise fuel control. This not only enhances the engine's power performance and fuel efficiency but also reduces exhaust emissions, aligning with the increasingly stringent global environmental standards. The high-pressure fuel pump also boasts excellent sealing performance, effectively preventing fuel leakage and ensuring the safe and reliable operation of the fuel system.
This shipment will be transported via the China-Europe Railway Express and sea freight in batches to 13 countries, including Russia, Brazil, and Nigeria. The stable operation of the China-Europe Railway Express combined with the large-scale transportation capacity of sea transport ensures timely delivery of goods while reducing transportation costs, injecting efficient momentum into the local commercial vehicle maintenance market. This shipment not only marks another step forward for SINO CHOICE in its global supply chain layout but also demonstrates its strong capabilities as a leading exporter of commercial vehicle parts in China.
End-to-end empowerment: Lean management from warehousing to the end-user, for exceptional quality
Since its establishment in 2009, SINO CHOICE has consistently pursued its vision of “building a one-stop service platform for global commercial vehicle parts,” steadfastly establishing a comprehensive supply chain system covering procurement, quality control, warehousing, logistics, and after-sales service, providing global customers with all-around, high-quality services.
The company's headquarters houses a 5,000-square-meter intelligent warehousing center, which serves as the core hub of SINO CHOICE's supply chain. Stepping into the warehousing center feels like entering an orderly world of parts. Here, over 20,000 types of parts compatible with 12 mainstream brands, including Sinotruk (China National Heavy Duty Truck Group), Shacman (Shaanxi Automobile Group), Foton (Foton Motor), and Dongfeng (Dongfeng Motor Corporation), are stored in designated zones. Each part has its own designated “location,” and through an advanced digital inventory management system, precise allocation is achieved. This system acts like a smart brain, capable of real-time tracking of inventory levels, location information, and in/outbound status for every part. When a customer places an order, the system can quickly plan the optimal part allocation scheme, ensuring order response times are 40% faster than the industry average. This means customers can obtain the required parts faster, reduce vehicle downtime, and improve operational efficiency.
In terms of quality control, SINO CHOICE has nearly stringent standards. "Every part that leaves the warehouse must pass through three quality inspection checkpoints: supplier factory inspection, incoming goods sampling inspection, and outgoing goods full inspection. " said the company's supply chain director solemnly. Taking the engine mounts and radiator assemblies shipped this time as an example, the company added additional high-temperature and pressure tests. In a testing environment simulating the extreme climatic conditions of the Middle East and Africa, the engine mounts must withstand temperatures as high as hundreds of degrees Celsius and immense pressure, while the radiator assemblies must maintain efficient cooling performance in high-temperature environments. Only components that pass these rigorous tests are granted the “pass” to be shipped out. This stringent standard has kept SINO CHOICE's overseas return rate below 0.3%, far below the industry average of 1.5%. This not only saves customers time and costs but also establishes the company's good reputation in the international market.
Global Network: Deeply Rooted in the “Belt and Road” Market, Expanding the Global Footprint
Leveraging the strong advantages of China's commercial vehicle industry cluster, SINO CHOICE has established an export strategy centered on Asia, Africa, and Latin America, with a reach extending to Europe and the Americas, weaving a tight and efficient global supply chain network.
The six overseas warehouses established in locations such as Moscow, Russia; Almaty, Kazakhstan; and São Paulo, Brazil, serve as key bases for SINO CHOICE's localized distribution operations. These overseas warehouses function as “parts supermarkets” scattered across the globe, stocking a wide range of commonly used commercial vehicle parts. Upon receiving an order, the overseas warehouses can respond swiftly, delivering parts to customers in a timely manner, reducing the delivery cycle from the traditional 45 days to 7–15 days. This efficient delivery service significantly enhances customer satisfaction and loyalty, laying a solid foundation for the company's expansion in local markets.
In emerging markets such as Lagos, Nigeria, and Addis Ababa, Ethiopia, SINO CHOICE has rapidly penetrated the terminal channels by establishing exclusive partnerships with leading local repair companies. The company collaborates closely with these partners to conduct joint marketing activities, enhancing brand awareness and product influence. Additionally, the company provides professional technical training and high-quality after-sales support to its partners, helping them improve their repair technical capabilities and service quality. Through this approach, SINO CHOICE not only brings high-quality Chinese commercial vehicle parts to local markets but also makes a positive contribution to the development of the local repair industry.
“The African market has a strong demand for cost-effective Chinese parts, but logistics costs and information asymmetry have been major obstacles,” said the head of SINO CHOICE's African division. To address these issues, the company established an online parts database, uploading detailed information, images, and prices of all parts to the database for easy customer access and selection. Simultaneously, it trained local technical teams to enhance their professional capabilities and service quality, enabling them to provide better technical support and after-sales service to customers. Through these initiatives, the company successfully helped customers in Ghana, Kenya, and other countries improve vehicle repair efficiency by 60% and boost annual repeat purchase rates to 85%. Today, SINO CHOICE's products are deeply trusted by customers in the African market, becoming a shining example of Chinese commercial vehicle parts.
Future Strategy: Green and Intelligent Innovation Driving New Growth, Embarking on a New Journey
As the global commercial vehicle industry transitions toward new energy and intelligentization, SINO CHOICE has proactively positioned itself with forward-thinking strategic vision, responding to market changes to open up new growth opportunities for the company's future development.
In 2024, the company will launch a new line of new energy parts, including high-value-added components such as electric heavy-duty truck battery packs and motor controllers. These new energy parts are the result of close collaboration between the company's R&D team and leading companies like CATL and BYD. During the R&D process, the company drew on the advanced technologies and experiences of its partners while leveraging its own deep expertise in commercial vehicle parts to continuously optimize product performance and quality. The electric heavy-duty truck battery pack employs advanced battery management systems and safety protection technologies, featuring high energy density, long lifespan, and reliable safety, capable of meeting the demands of long-duration, high-intensity transportation for electric heavy-duty trucks. The motor controller utilizes efficient power electronics technology and intelligent control algorithms to achieve precise motor control and efficient energy conversion, thereby enhancing the power performance and energy utilization efficiency of electric heavy-duty trucks.
Additionally, SINO CHOICE has introduced AI predictive maintenance technology to help customers transition from “reactive maintenance” to “proactive maintenance.” This AI predictive maintenance technology monitors and analyzes vehicle operational data in real-time to anticipate potential component failures and promptly notify customers of potential issues. Customers can then schedule maintenance and repairs in advance based on these alerts, avoiding downtime and production losses caused by unexpected failures. The application of this technology not only improves customers' vehicle operational efficiency and reliability but also saves them maintenance costs and time.
“Our goal is not only to be a parts supplier but also a provider of comprehensive solutions for the entire lifecycle of commercial vehicles,” stated the General Manager of SINO CHOICE at a recent industry summit. According to internal plans, by 2030, the company's overseas revenue share will exceed 70%, and it will establish a digital service network covering 50 countries. The proposal of this ambitious goal demonstrates the company's confidence and determination for future development.
Starting from a 5,000-square-meter warehouse base in 2009, SINO CHOICE has grown into a global enterprise with annual exports exceeding US$500 million, reflecting the inevitability of China's transition from “Made in China” to “Service from China.” Under the new “dual circulation” development pattern, this company, whose core values are “precision, efficiency, and reliability,” is leveraging its exceptional product quality, comprehensive service system, and forward-thinking strategic布局 to continuously write a new chapter in the export of commercial vehicle parts from China. We sincerely invite global clients to collaborate with us and jointly create a bright future for the commercial vehicle parts industry!
