SINO CHOICE: Setting the Standard for Chinese Commercial Vehicle Parts Exports with Superior Components and Global Service
On August 19, 2025, sunlight shone on SINO CHOICE's modern logistics warehouse, reflecting a dazzling glow. Inside the warehouse, workers were methodically conducting final inspections and packaging a batch of components embodying the core technology of Chinese heavy-duty trucks. This shipment, resembling a elite force ready for battle, was neatly arranged and poised for departure. It included 15 categories of critical components such as windshields, engine valve oil seals, and flywheel housings, each embodying SINO CHOICE's craftsmanship and innovation.
Today's shipped components: exceptional quality, unmatched advantages
Precision-matched to meet diverse needs
The windshields shipped this time utilize advanced laminated glass technology, offering high-strength impact resistance to effectively withstand collisions from flying objects during driving, ensuring driver safety. They also feature outstanding optical performance with a light transmittance rate exceeding 90%, providing clear visibility and reducing driver fatigue. Its unique curved design perfectly aligns with the cab's contours, enhancing the vehicle's aesthetic appeal while reducing aerodynamic drag and improving fuel efficiency.
Engine valve oil seals are critical components ensuring the engine's smooth operation. SINO CHOICE has selected high-quality fluororubber material, which exhibits superior resistance to high temperatures, oils, and chemical corrosion, enabling stable performance in the engine's harsh operating environment. Its precise manufacturing process ensures a perfect fit between the seal and the valve stem, effectively preventing oil leakage, ensuring proper engine lubrication, and extending the engine's service life.
The flywheel housing serves as the connecting component between the engine and the clutch,承受ing significant torque and vibration. SINO CHOICE's flywheel housing is made of high-strength cast iron material, processed through advanced casting techniques and precision machining, offering advantages such as compact structure, high strength, and excellent rigidity. Its internal structure is designed to effectively reduce the transmission of vibrations and noise, enhancing driving comfort.
Affordable pricing with exceptional value for money
In terms of pricing, SINO CHOICE leverages its strong supply chain integration capabilities and economies of scale to achieve effective cost control. Compared to similar products on the market, our parts are priced 20%–30% lower on average. However, we have not compromised on quality due to our price advantage. Instead, we continuously optimize production processes and improve management standards to ensure every product meets international first-class standards. This high-value-for-money product strategy allows overseas customers to enjoy high-quality parts while significantly reducing procurement costs, greatly enhancing their market competitiveness.
Reliable quality, excellent reputation
Quality is the lifeline of a company, and SINO CHOICE always prioritizes quality. The company has established a rigorous quality control system, conducting strict inspections and monitoring at every stage from raw material procurement to product shipment. We possess advanced testing equipment and a professional testing team capable of precisely measuring all performance indicators to ensure products meet international certification standards.
Taking the parts shipped this time as an example, the front windshield underwent rigorous impact resistance testing, optical performance testing, and weather resistance testing; the engine valve oil seals have passed high-temperature aging tests, oil seal performance tests, and chemical corrosion resistance tests; the flywheel housing has undergone strength tests, stiffness tests, and vibration and noise tests. Only products that pass all tests are allowed to proceed to packaging and shipping. It is this unwavering commitment to quality that has earned our parts a stellar reputation in overseas markets, with a customer repurchase rate exceeding 80%.
Customer recognition and word-of-mouth recommendations
High-quality products and services have earned the trust and recognition of overseas customers. Many customers who have used our parts not only become repeat customers themselves but also actively recommend our products to their peers. At a large logistics company in Russia, which had previously used European-brand commercial vehicle parts, the high costs and long lead times were a major concern. After trying SINO CHOICE's parts, they were highly satisfied with the product quality and performance, not only replacing all vehicle parts with our products but also introducing several partners to us. At an automotive repair shop in Brazil, our engine valve oil seals, renowned for their excellent sealing performance and durability, have become the designated parts brand for the repair shop. Customers have also voluntarily shared their usage experiences on local industry forums, bringing us a significant number of new customers.
Company Advantages: Comprehensive Product Range, Global Service
Comprehensive Product Range, Building a One-Stop Supply Chain Ecosystem
As an industry leader, SINO CHOICE's export portfolio has achieved full coverage of China's mainstream commercial vehicle brands. From the established heavy-duty truck giants Sinotruk and Shacman, to engineering machinery giants XCMG and Shantui, to the light-duty truck market leader Forland, our product portfolio exceeds 2,000 components, covering engines, chassis, bodies, electrical systems, and more.
This comprehensive product portfolio not only meets customers' “one-stop shopping” needs, eliminating the need to source from multiple suppliers and saving procurement time and costs, but also ensures that every product meets international certification standards through a standardized quality inspection system. We have established unified quality standards and testing procedures to strictly control the quality of all products, ensuring that customers receive the same high-quality products and services regardless of the type of component they purchase.
For example, a customer from Africa previously had to source engines, chassis, and body components from multiple suppliers, resulting in a cumbersome procurement process and inconsistent quality. After partnering with SINO CHOICE, they can now procure all required components in one place, with stable and reliable product quality, significantly improving procurement and production efficiency.
Fifteen years of dedication, forging a global service network
Since its establishment in 2009, SINO CHOICE has built a comprehensive service system covering procurement, quality inspection, logistics, and after-sales service, starting with a 5,000-square-meter intelligent warehouse base. The company's unique “three-tier quality inspection mechanism”—incoming inspection, outgoing inspection, and shipping re-inspection—keeps the product defect rate below 0.03%.
In the procurement phase, we have established long-term stable partnerships with high-quality domestic raw material suppliers to ensure the quality and supply stability of raw materials. Additionally, we conduct regular assessments and audits of suppliers to continuously optimize the supply chain and enhance procurement efficiency and quality.
In the quality inspection phase, we have a professional quality inspection team and advanced testing equipment to comprehensively evaluate all performance indicators of products. Incoming inspection promptly identifies quality issues in raw materials and components, preventing non-conforming products from entering the production process; outbound full inspections ensure that every product about to be shipped meets quality standards; and pre-shipment re-inspections are the final checks on products before transportation to prevent damage during loading, unloading, and transportation.
In the after-sales phase, we have a professional after-sales service team that provides timely and efficient technical support and solutions to customers. Regardless of the issues customers encounter during use, they can contact our after-sales service personnel at any time, and we will resolve the issues for customers promptly. We have also established a customer feedback mechanism to promptly understand customer needs and opinions, continuously improving our products and services.
Currently, our service network has expanded to over 200 core cities in 13 countries, including Russia, Brazil, and Indonesia. In Moscow, Russia, we have established an after-sales service center equipped with professional maintenance personnel and ample spare parts inventory, capable of providing customers with rapid repair and maintenance services;
Quality builds reputation; innovation drives the future
At the Port of Lagos in Nigeria, SINO CHOICE's fuel tank securing straps have become the top choice for local logistics companies thanks to a technical breakthrough that enhances corrosion resistance by 40%. Nigeria's hot and humid climate, coupled with severe salt fog corrosion, causes traditional fuel tank securing straps to rust and corrode easily, leading to fuel tank loosening and safety hazards. Our R&D team addressed this issue through repeated testing and research, adopting new corrosion-resistant materials and special surface treatment processes to significantly enhance the corrosion resistance of the fuel tank securing straps. Through practical use verification, our fuel tank securing straps have proven capable of long-term stable operation in Nigeria's harsh environment, effectively ensuring fuel tank safety.
In the Karaganda mining area of Kazakhstan, our customized connecting rod bearing solutions have increased the operational efficiency of heavy-duty trucks by 25%. The mining environment in Kazakhstan is harsh, with rugged terrain, and heavy-duty trucks must endure significant loads and frequent impacts. Traditional connecting rod bearings are prone to wear and breakage in such conditions, leading to frequent vehicle failures and low operational efficiency. Our technical team conducted on-site research in the mining area to understand vehicle usage and customer needs, and customized connecting rod bearing solutions for customers. We selected high-strength alloy materials and optimized the structural design of the connecting rod bearings to enhance their wear resistance and impact resistance. After practical application, the uptime of the customer's heavy-duty trucks significantly improved, greatly reducing operational costs.
These cases demonstrate the company's dual core competitiveness of “technology + service.” The company invests 8% of its annual revenue in R&D, has obtained 12 component patents, and has established joint laboratories with universities such as Shandong University to continuously drive breakthroughs in key technologies such as material lightweighting and wear resistance. Through collaboration with universities, we can fully leverage their research resources and talent advantages to conduct cutting-edge technological research, providing strong technical support for the company's innovative development.
Expanding into emerging markets to unlock new growth engines
In response to the global trend toward electrification in commercial vehicles, SINO CHOICE is accelerating its expansion into the new energy components sector. The electric heavy-duty truck battery mount series launched in 2024 has obtained EU CE certification and entered the German and Norwegian markets. Electric heavy-duty truck battery brackets are critical components for ensuring the safe and stable operation of batteries, requiring high strength, high stiffness, and excellent heat dissipation performance. Our R&D team tailored advanced materials and structural designs to the characteristics and requirements of electric heavy-duty trucks, ensuring the battery brackets can withstand battery weight and vibrations while effectively dissipating heat to extend battery lifespan. After rigorous testing and validation, our electric heavy-duty truck battery bracket series products have demonstrated outstanding performance and received high recognition from the EU market.
In Southeast Asia, the reinforced suspension system developed for Indonesian laterite ore transportation has successfully helped local mining groups reduce operational costs by 18%. The roads used for laterite ore transportation in Indonesia are rugged and uneven, subjecting vehicles to significant impact and vibration. Traditional suspension systems are prone to damage, leading to frequent vehicle repairs and high operational costs. Our technical team conducted on-site inspections in Indonesian mining areas to understand the transportation environment and customer needs, leading to the development of the reinforced suspension system. This system uses high-strength springs and shock absorbers to enhance vehicle load-bearing capacity and vibration damping performance, effectively reducing vehicle damage and maintenance frequency while lowering operational costs.
From its humble beginnings in 2009 as a single-product exporter, SINO CHOICE has grown into an international enterprise with annual export revenues exceeding US$300 million. Over the past fifteen years, the company has written a vivid chapter in the transformation and upgrading of Chinese manufacturing. Against the backdrop of the Belt and Road Initiative, this enterprise is adopting a more open stance, collaborating with global partners to build a commercial vehicle parts ecosystem, and shining the light of Chinese innovation on more international markets. We believe that in the future, SINO CHOICE will continue to uphold the philosophy of “quality first, customer-centric, and innovative development,” continuously enhancing its core competitiveness to provide global commercial vehicle customers with superior products and services, and emerge as a leading brand in China's commercial vehicle parts exports.
