SINO CHOICE: Deeply Rooted in the Heavy Truck Parts Industry, Pioneering a New Chapter in Global Logistics by 2025
On August 12, 2025, sunlight bathed the bustling port, with the shimmering sea reflecting the massive silhouette of a cargo ship. With a long, resonant blast of the ship's horn piercing the sky, a massive cargo ship loaded with core components slowly set sail, its hull stirring up layer upon layer of white foam. SINO CHOICE, a company that has shone brightly in China's commercial vehicle parts export sector, once again demonstrated the “Made in China” brand's robust capabilities, forcefully knocking on the doors of the international market and embarking on a new journey.
Today's Departure: Full Range of Parts, One-Stop Supply
The exported goods represent a “feast” of heavy-duty truck parts, encompassing the full series of core components from numerous well-known brands. From high-precision connecting rod bearings and main shaft bearings to turbochargers, radiator assemblies, crankshaft bearings, and V-push assemblies, each part embodies the exquisite craftsmanship and exceptional quality of Chinese manufacturing. These core components serve as the “heart” and “skeleton” of heavy-duty trucks, providing a solid foundation for efficient vehicle operation.
Take high-precision connecting rod bearings as an example. They utilize advanced materials and precision manufacturing processes, with surfaces as smooth as mirrors and dimensional accuracy reaching the micron level. During high-speed engine operation, they ensure perfect alignment with the connecting rods, effectively reducing friction and wear, and significantly extending the engine's service life. The turbocharger is a key component for enhancing engine power. By compressing air and increasing the amount of air entering the engine, it improves fuel combustion efficiency, enabling heavy-duty trucks to handle challenging conditions such as hill climbing and overtaking with ease.
In addition to core components, wear-and-tear parts are also an important part of this export. Components like filters, oil seals, and oil filters may seem insignificant, but they play a crucial role in the daily operation of heavy-duty trucks. Air filters effectively remove dust and impurities from the air, ensuring the engine receives clean air; oil seals prevent lubricant leakage, ensuring all components are adequately lubricated; oil filters remove impurities from the oil, maintaining its cleanliness and reducing engine wear.
Additionally, specialized components such as intercooler assemblies, coolant temperature sensors, metal right-angle connectors, and 615 overhaul kits are included. The intercooler assembly reduces the temperature of the air after turbocharging, increases air density, and further enhances the engine's power performance; the water temperature sensor continuously monitors the temperature of the engine coolant and transmits the signal to the engine control system to adjust the engine's operating state in a timely manner; the metal right-angle joint is used to connect various pipes, ensuring smooth fluid flow; the 615 major overhaul kit includes various seals and gaskets required for heavy-duty truck overhauls, facilitating the overhaul process.
Moreover, engine mounts, headlight harnesses, steering gears, drive shafts, ignition locks, relays, fuel injectors, and other components covering the entire lifecycle of the vehicle are also shipped simultaneously. These components span all stages from new vehicle assembly to post-sales maintenance and servicing, forming a “one-stop” supply chain solution. Whether customers require original equipment manufacturer (OEM) parts during vehicle production or maintenance and repair parts during vehicle use, SINO CHOICE can meet their needs, significantly saving customers time and costs.
Full brand coverage: Building China's commercial vehicle parts ecosystem
As a leading enterprise in China's commercial vehicle parts export sector, SINO CHOICE has been committed to its noble mission of “enabling global commercial vehicle users to use high-quality Chinese parts” since its establishment in 2009, continuously striving forward and growing stronger.
The company currently represents major Chinese heavy-duty truck brands such as Sinotruk, Shacman, Foton, Dongfeng, Beiben, Faw, Hualing Xingma (CAMC), and Hongyan Genlvon, among other leading heavy-duty truck brands. These brands hold significant market share in China's commercial vehicle sector, earning widespread trust from users through their exceptional performance and reliable quality. Additionally, SINO CHOICE's business extends to light trucks (Sinotruk light truck), Foton Xiangling (Forland), and construction machinery (XCMG, Shantui, Trailer), forming a parts matrix covering over 3,000 vehicle models.
In the procurement process, a digital management system analyzes market demand and historical sales data to accurately predict parts demand, enabling rational procurement planning and ensuring timely supply. In the quality inspection phase, strict testing standards and methods are applied to comprehensively inspect every batch of procured parts. Only those that pass quality inspection are admitted into the warehouse center. In the warehousing phase, intelligent shelving and automated storage equipment are utilized to achieve efficient storage and rapid retrieval of parts. In the distribution phase, based on customer order information, an intelligent logistics system plans the optimal delivery route to ensure parts are delivered to customers promptly and accurately.
Through a digital management system, SINO CHOICE ensures that every component can be traced back to its original factory. This not only guarantees the quality and authenticity of components but also provides strong support for after-sales service. If customers encounter issues during use, SINO CHOICE can quickly identify the source and production batch of the problematic component through the traceability system and promptly take measures to resolve the issue, thereby enhancing customer satisfaction and loyalty.
Global Expansion: Connecting Chinese Parts to Five Continents
Leveraging the historic opportunities presented by the Belt and Road Initiative, SINO CHOICE has actively expanded into overseas markets, establishing a logistics network spanning Europe, Asia, Africa, and Latin America, thereby building a solid bridge for Chinese parts to enter the global market.
Establishing regional hub warehouses in strategic locations such as Moscow, Almaty, and Tehran is a key component of SINO CHOICE's global expansion strategy. These hub warehouses serve as “parts hubs,” stockpiling a large inventory of commonly used parts and emergency spare parts. By optimizing warehouse layout and logistics distribution systems, SINO CHOICE has achieved a 48-hour emergency delivery service. Regardless of where customers are located, SINO CHOICE can swiftly respond to urgent spare part needs, promptly delivering the required parts to customers, significantly reducing downtime and enhancing operational efficiency.
Collaborating with leading maintenance companies in Brazil, South Africa, Indonesia, and other regions to establish “certified service stations” represents another innovative initiative by SINO CHOICE to deepen its overseas market services. These certified service stations not only provide original parts but also offer professional technical training and repair services to customers. By collaborating with local renowned repair companies, SINO CHOICE has fully leveraged local resources and advantages to enhance the localization and professionalism of its services. Additionally, the certified service stations regularly organize technical exchange and training activities to impart advanced repair techniques and experience to local repair personnel, thereby elevating the overall standards of the local repair industry.
Tailored to the humid and hot climate of the Southeast Asian market, SINO CHOICE has developed a series of corrosion-resistant coated parts suitable for humid and hot environments. These parts utilize special corrosion-resistant coating technology, effectively resisting corrosion and oxidation in humid and hot environments, thereby extending the service life of the parts. By continuously optimizing product performance and adapting to market demands, this series of parts has achieved significant success in the Southeast Asian market, with market share growing by 157% over three years, becoming the preferred brand for local customers.
Currently, SINO CHOICE's products have successfully entered the supplier lists of multinational corporations such as the Russian GAZ Group, Brazilian Volvo Trucks, and Nigerian Dangote Group, thanks to their exceptional quality and superior service. These multinational corporations have extremely stringent requirements for suppliers, and being selected as their partners fully demonstrates SINO CHOICE's outstanding performance in product quality, technical capabilities, and service standards. Collaboration with multinational corporations not only brings SINO CHOICE stable orders and substantial revenue but also further enhances the company's brand recognition and international influence.
Green Manufacturing Leading the Future: Building Sustainable Transportation Together
In response to the global challenge of achieving carbon neutrality, SINO CHOICE has actively responded to the call of the times, launching the “Green Parts Initiative” to put sustainable development into practice and contribute to the green transformation of the global commercial vehicle industry.
The new energy commercial vehicle parts series launched in 2024 represents a significant achievement for SINO CHOICE in the field of green manufacturing. This series of parts utilizes recyclable aluminum alloy materials, reducing weight by 35% compared to traditional materials. Weight reduction not only lowers vehicle energy consumption and increases range but also reduces emissions, contributing positively to environmental protection. Currently, this series of parts has been integrated into BYD electric heavy-duty trucks entering the European market and has received high recognition and praise from European customers.
The company further commits to achieving carbon footprint tracking across its entire product line by 2030, with each part accompanied by an “Environmental Cost Statement.” Carbon footprint tracking involves quantifying and recording carbon emissions throughout the entire lifecycle of a part, from raw material procurement, production and manufacturing, transportation and distribution, to use and disposal. Through carbon footprint tracking, SINO CHOICE can clearly understand the environmental impact of each accessory, providing a basis for optimizing production processes and reducing carbon emissions. The “Environmental Cost Statement” details the environmental costs of the accessory throughout its entire lifecycle, including energy consumption and pollutant emissions, allowing customers to intuitively understand the environmental performance of the accessory and guiding them to choose more environmentally friendly products.
Fifteen Years of Perseverance: Writing the Story of China's Accessory Industry Revival
From a startup company that began in a 5,000-square-meter warehouse in 2009 to an industry giant with annual exports exceeding 800 million USD today, SINO CHOICE has written a remarkable story of China's accessories industry transitioning from “replacing imports” to “setting standards” over the past fifteen years.
Over the past fifteen years, SINO CHOICE has faced countless challenges and difficulties but has remained true to its original mission, continuously innovating and striving for excellence. The company has continuously increased its R&D investment, introduced advanced technology and equipment, and cultivated a high-quality R&D and management team. Through continuous technological innovation and product upgrades, SINO CHOICE's accessory products have continuously improved in terms of quality, performance, and reliability, gradually earning the trust and recognition of domestic and international customers.
At the same time, SINO CHOICE has actively expanded its market channels, strengthened brand building, and improved service quality. By participating in international exhibitions, establishing overseas sales networks, and engaging in cross-border e-commerce, the company has continuously expanded its market share and brand influence. Through the establishment of a comprehensive after-sales service system, the company provides customers with timely, efficient, and high-quality services, thereby enhancing customer satisfaction and loyalty.
When automotive parts imbued with Chinese ingenuity traverse mountains and seas to reach every corner of the world where they are needed, this is not merely a commercial success but a solemn commitment from a manufacturing powerhouse to the global supply chain. SINO CHOICE uses innovation as its oar and quality as its sail, navigating the vast ocean of the global commercial vehicle parts market with courage and determination. In the future, SINO CHOICE will continue to uphold its mission of “enabling global commercial vehicle users to access high-quality Chinese parts,” driving technological innovation and industrial upgrading to make greater contributions to the development of the global commercial vehicle industry and redefine its future.
